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| View the list of Belgian's premier Monoprix on a 1,000 m2 surface. |
You've likely heard the buzz: Monoprix is making its debut in Belgium, specifically in Waterloo. But what's behind the hype surrounding the opening of a supermarket? Let's delve into the Monoprix phenomenon.
A Brand with Legacy
Dating back to 1932, Monoprix was founded by Max Heibronn with the vision of offering top-quality goods at competitive prices. Positioned predominantly in city centers, Monoprix stores have long been renowned for their diverse offerings, spanning from groceries to fashion, cosmetics, home decor, and even quick meals on-the-go. Every aspect of the shopping experience has been meticulously curated to revolutionize convenience. In the 1980s, amidst the era of grand department stores, Monoprix stood out for its accessibility and popularity, albeit with a less extravagant flair compared to stores like Printemps.
With time, Monoprix has seamlessly integrated into the daily routines of urban dwellers. It's the go-to spot for quick errands, whether it's grabbing a deodorant, a pair of tights, or indulging in affordable cashmere during winter and well-cut swimsuits in summer. Many Parisian mothers swear by Monoprix for dressing their children from a young age.
Anticipated Arrival
The arrival of Monoprix in Waterloo marks a significant milestone as its first address in Belgium. Spanning over 1000 square meters, the store operates on weekdays until 7 p.m. and even opens its doors on Sundays from 9 a.m. to 1 p.m. Offering a comprehensive range of departments, the store boasts local collaborations, such as partnering with Héliantus for floral arrangements, Sushi Shop for fresh sushi at lunchtime, and artist Denis Meyers for personalized wall decorations.
Officially inaugurated on Wednesday, March 27th, by the mayor of Waterloo, the store's opening weekend in March is expected to draw crowds eager to explore a brand they're familiar with but can now conveniently access without trekking to France.
